Product and Sentiment Coding

Master Data Management involves defining smallest unit and tagging required characteristics to store them in an organized structure so that it can be used for various analysis.  We have experts in such product coding. We have professionals from various domains such as Retail, Media, Market Research, Manufacturing, Textiles and Telecom. We help our customers to create Master data in their technology environment.

Customer Feedback and Respondents comments may lead you to vital insights. We have professionals in Verbatim coding who can interpret such comments and tag them to predefined codelists. We can create word cloud for you. We use high level text analytics to provide you insights on positive comments, negative comments and neutral comments. We use several verbatim coding tools including Ascribe. We also develop customized coding tools for our customers for faster processing time.

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